Corporate Environmental Sustainability: The Context
A recent study by McKinsey & Company, supported by leading scientists and corporations, says it is possible to reduce greenhouse gas
(GHG) emissions enough to contain global warming to 2 degrees Celsius, but only if all major sectors and regions take ambitious
action within the next few years.
Pure Luxury Transportation’s Environmental Commitment
Pure Luxury Transportation is a leader in environmental responsibility. As members of Green Ride Global™, Pure Luxury has committed
to GHG emissions reductions from all areas of the company’s business operations of 20 percent over the next 5 years. If every North
American chauffeured ground transportation company committed to producing results similar to Pure Luxury’s, collectively the industry
would be making a significant contribution toward the reversal of global warming by annually saving over 490,000 metric tons of
greenhouse gases -- the equivalent of removing 100,000 vehicles from the road, avoiding 1-million barrels of crude oil, and growing and
protecting over 400,000 acres of carbon-absorbing forest.
Pure Luxury’s environmental program consists of the following:
• A comprehensive environmental policy that touches the entire company and addresses the prevention and reduction
of potential environmental impacts from all areas of business operations
• The implementation of an ISO 14001-compliant Environmental Management System
• Baseline year GHG inventory
• Ongoing quarterly measurement and monitoring of GHG emissions and validation by Green Ride Global to ensure that
Pure Luxury is on track to reach the 5-year target of 20 percent reductions
• Enforcement of environmentally responsible driving practices across the entire fleet
• Transition to the latest low-carbon vehicles and fuels
• Testing of non-fossil fuels as they become available
• Reduction of energy and electricity consumption in each office and garage facility
• Monitoring of employee commute and business travel and implementation of efficient travel practices
• Reduction of waste through a reuse and recycling program
• Greening of the supply chain
• Partnering with global affiliates whose environmental policies have the same intent and effect in their own geographic areas
• Tracking the carbon footprint of every trip and providing to each client regular GHG emissions reports that can be
used in that client’s own transportation supply chain Carbon Accounting™
Protocols and Standards
Green Ride Global ensures that Pure Luxury’s Carbon Accounting™ procedures follow the emissions factors used by the United Nations
Intergovernmental Panel on Climate Change (IPCC). Pure Luxury’s environmental measurements follow the ISO 14064 GHG
Measurement Standards, and the principles and protocols of the World Business Council for Sustainable Development (WBCSD) and
the World Resources Institute (WRI).
Pure Luxury is also a partner of the US EPA Climate Leaders Program. The Climate Leaders program is a US EPA industry-government
partnership that provides recognition to companies developing long-term climate change strategies. Program participants set aggressive
long-term greenhouse gas reduction goals and are required to annually report their progress in reaching these goals.
How Do You Know a Supplier is Truly ‘Green’?
Quite simply, the only way to truly know whether a ground transportation supplier’s claims of being “green” are valid is to ask what the
company’s carbon footprint is. If that supplier is not continuously measuring and monitoring the GHG emissions and disclosing results
through regular, third-party environmental reports to stakeholders and clients, that company’s claims of “greenness” are questionable at best.
Pure Luxury Transportation, through the company’s independent third-party relationship with Green Ride Global, is held environmentally
accountable. Pure Luxury issues regular stakeholder and client environmental reports documenting the carbon footprint from all areas
of business operations.
How Does Pure Luxury’s
Fleet Stack-Up Environmentally?
The following table represents all the types of vehicles
suitable for the demands of a typical chauffered sedan
fleet. It includes the newest hybrid, clean diesel, and
biofuel vehicles. (Not included are the vans, mini buses,
shuttles and coaches). Of particular note is the carbon
footprint of each vehicle. Even traditional fossil fuel
powered vehicles would have a lower carbon footprint in
Pure Luxury’s fleet than the industry norm. This is being
achieved through the Green Ride Global program.
The carbon footprint of Pure Luxury’s fleet is tracked and
audited by Green Ride Global. Green Ride Global issues
quarterly environmental sustainability reports to Pure Luxury’s
management team and stakeholders tracking the overall
emissions against the annual emissions reduction targets.
Pure Luxury’s participation in the US EPA Climate Leaders
Program also requires compliance with annual emissions
reduction targets and reporting.
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