In the News

Sonoma, CA – 8/23/23 – Pure Luxury Transportation announced today that it has been named the winner of The Press Democrat’s Best Of Sonoma County 2022 Readers’ Choice Awards in the Limo/Transportation category. Along with Pure Luxury Transportation, this year’s nominees included other stellar local transportation companies.

Pure Luxury’s victory was announced on August 23rd and celebrated at the Awards Gala at Saralee and Richard’s Barn in Santa Rosa, CA on August 24th.

“We are honored to be recognized by the readers in our local community as the best in this category. There’s no better way to experience Sonoma County than to have your own private chauffeur to get you around safely. This wouldn’t have been possible without our clients and our incredible team. Pure Luxury will continue our commitment to creating unforgettable memories and providing a fabulous experience,” said Jennifer Buffo, Pure Luxury Transportation Chief Operating Officer.

Pictured left to right, top to bottom: Accounting Manager, Tricia Rivera; Reservations Manager, Simri Casas; Chief Operating Officer, Jennifer Buffo; Dispatch Manager, Crystal Alaimalo; Chauffeur Manager, Scott Taylor; Detail Manger, Oscar Hernandez; Fleet Manager, Eddie Salinas; Affiliate Manager, Gina Rodriguez-Gross.

About Pure Luxury Transportation

Since 1991, Pure Luxury has grown from a one vehicle limousine service to a full service worldwide executive ground transportation company. Providing transportation for a vast array of clientele, utilizing every type of vehicle available to the industry, Pure Luxury has become one of the most innovative livery companies in the industry, catering to clients’ every need. Pure Luxury continues to update its operations with the latest technologies, software, computers, vehicles, and dedicated employees to assure each and every client of our continued “Commitment to Perfection.”

About The Press Democrat’s Best of Sonoma County

The Press Democrat gives readers a chance to recognize their favorite people, places, businesses, and things to do by showing their support for Sonoma County businesses by participating in the annual Best of Sonoma County Readers’ Choice celebration.

About the Press Democrat Newspaper

The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chosen as the seat of Sonoma County and seven years after California became a part of the United States. Today, with a readership of about a quarter million adults, The Press Democrat is the largest newspaper between San Francisco and the Oregon border. Even now, the paper remains a reflection of the community it serves. As Northern California continues to develop into the 21st century, so too will The Press Democrat.

Petaluma, CALIFORNIA: Pure Luxury Transportation has embarked on an aggressive environmental sustainability program to reduce the environmental footprint of all aspects of their business including “the greening” of their executive ground transportation fleet. Using the services of Green Ride Global, a North-American firm which provides environmental sustainability programs for the transportation industry, Pure Luxury has committed to annually reduce its greenhouse gas (GHG) emissions through fuel efficiency, reduced electricity use, waste diversion, recycling programs, and employee education.

Pure Luxury is not attempting to deflect focus from the emissions expelled by their core business and instead, through Green Ride Global, has guaranteed the annual reduction of their emissions and offers detailed and explicatory reports to their customers about the emissions produced by both their fleet and facilities.

Many of Pure Luxury’s corporate clients have committed to reducing their own emissions. “Our clients have their own emission reduction targets to meet, and through their use of Pure Luxury, we are helping them meet those goals,” says Jennifer Buffo, Chief Operating Officer of Pure Luxury Transportation. GHG emissions caused indirectly by an organization’s or individual’s activities are called Scope 3 Emissions. For example, a company that sends an employee to the airport in a taxi cab is responsible for the emissions caused by that trip, even though that company is not in the taxi business. Buffo continues, “Our commitment to superior customer service has just reached new heights. We are now leveraging our clients’ environmental sustainability. We enable our clients’ success and help them create their own green stories. ”

The strategy being taken by Pure Luxury is unique among the ground transportation industry, and is considered the high-road among environmentalists. “What some companies are calling a ‘green fleet’ merely consists of parking a few hybrids on their lot,” says Justin Raymond, President and CEO of Green Ride Global. “However, what Pure Luxury is doing is really addressing climate change at its source by transforming their business accordingly.”

Pure Luxury Transportation had previously taken steps toward improved environmental health with their own proprietary fuel-saving technology, designed to reduce fuel consumption rates across their fleet, but needed to find a solution that would impact their entire operation. In response, Green Ride Global developed a custom Sustainability Roadmap that will influence all facets of Pure Luxury’s business and will substantiate their hold as ground transportation market leaders in the heavily eco-focused and notably “green” Northern California market.

About Pure Luxury Transportation

Pure Luxury Transportation has been a leading executive ground transportation company since 1991. Pure Luxury offers its clients one of the largest diversified fleets in the local ground transportation industry and commits its to providing the utmost in superior customer service. Pure Luxury provides local service as well as service in over 500 cities worldwide.

Pure Luxury Transportation
“Committed to Perfection”

About Green Ride Global

Green Ride Global is a third party verification and environmental sustainability consulting company that works with leading transportation companies to environmentally evolve their business model. Backed by 50 years of pioneering in the transportation and environmental industries, GRG’s team of professionals provide the global transportation industry with tailored environmental solutions, strategic marketing tools and an audited track record demonstrating commitment and progress toward environmental excellence.

USA Today has announced its annual 10Best Readers’ Choice Travel Awards. Among the winners this year are 14 Sonoma County businesses.

Best Wine Tour Company—Pure Luxury Transportation (No. 10): For those who want to sample wine at different wineries but lack a designated driver, Pure Luxury Transportation takes wine lovers around Sonoma and Napa counties in its fleet of limousines, vans and buses. “Guests can create their own itineraries or choose a pre-designed excursion,” wrote USA Today. (Pure Luxury Transportation)

By Sonoma Magazine Staff
July 2023

Published: 2023, July 31

The Pure Luxury team celebrates being named in USA Today’s 10Best Reader’s Choice Travel Award for Best Wine Tour Company

Petaluma, Calif.-based operation Pure Luxury Transportation has announced that it has been named one of the 10 best wine tour companies in the United States by the readers of USA Today as part of the 10 Best Readers Choice Travel Award for Best Wine Tour Company. The competition was fierce with numerous prestigious companies across the nation vying for the title. Pure Luxury is honored to be recognized by the readers for their commitment to top-notch service, luxury experiences, and customer satisfaction. Along with Pure Luxury, this year’s nominees were submitted by a panel of experts, and the 10Best editors narrowed the field to select the final set of nominees for the Readers’ Choice Awards.

Pure Luxury Transportation is proud of this incredible achievement, showing fantastic expertise in providing unique Wine Country experiences to their clients through exclusive partnerships with select wineries.

“We’re thrilled! It’s an honor to be recognized among the best in the industry, and we couldn’t have done it without the support of our clients and partners over the past 32 years along with our staff, who are dedicated to being the best we can be. We’ll continue striving for excellence and providing the finest experiences that make memories to last a lifetime,” said Pure Luxury Transportation Chief Operating Officer Jennifer Buffo.

Founded in 1991, Pure Luxury has grown from a one vehicle limousine service to a full service worldwide executive ground transportation company. Providing transportation for a vast array of clientele, utilizing every type of vehicle available to the industry, the company has become one of the most innovative livery companies in the industry, catering to their clients’ every need.

Pictured left to right: Fleet Manager, Eddie Salinas; Accounting Manager, Tricia Rivera; Chauffeur Manager, Scott Taylor; Chief Operating Officer, Jennifer Buffo; Detail Manger, Oscar Hernandez; Dispatch Manager, Crystal Alaimalo; Reservations Manager, Simri Casas; Affiliate Manager, Gina Rodriguez-Gross.

Pure Luxury Transportation is proud of this incredible achievement showing fantastic expertise in providing unique Wine Country experiences to their clients through exclusive partnerships with select wineries.

“We’re thrilled! It’s an honor to be recognized among the best in the industry, and we couldn’t have done it without the support of our clients and partners over the past 32 years, and our staff who are dedicated to being the best we can be. We’ll continue striving for excellence and providing the finest experiences that make memories to last a lifetime,” Jennifer Buffo, Pure Luxury Transportation Chief Operating Officer.

About Pure Luxury Transportation

Since 1991, Pure Luxury has grown from a one vehicle limousine service to a full service worldwide executive ground transportation company. Providing transportation for a vast array of clientele, utilizing every type of vehicle available to the industry, Pure Luxury has become one of the most innovative livery companies in the industry, catering to clients’ every need. Pure Luxury continues to update its operations with the latest technologies, software, computers, vehicles, and dedicated employees to assure each and every client of our continued “Commitment to Perfection.”

About USA TODAY 10Best Readers’ Choice Award

10Best.com provides users with original, unbiased, and experiential travel content of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world. 10Best.com averages 5 million visitors per month. It was acquired by USA TODAY in January of 2013. USA TODAY is a multi-platform news and information media company. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.6 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily.

JULY 21, 2023: Whether you’re tasting your way through the famed California wine country, sipping wine lakeside in Michigan, or exploring wineries of the Pacific Northwest, enhance your wine tasting experience by leaving the driving to someone else.

These 10 tour operators – voted as the best by our readers – offer wine-centric tours, complete with transportation, knowledgeable guides, and other extras.

No. 10: Pure Luxury Transportation – Napa and Sonoma, California

Pure Luxury Transportation offers a variety of tours around Napa and Sonoma. Guests can create their own itineraries or choose a pre-designed excursion. Some of the options include taking a day in the country, enjoying a seven-course wine and food pairing or experiencing exclusive wines from famous historic wineries.

Scott Taylor has enjoyed the view from the driver’s seat for almost 13 years. He’s currently a driver with Pure Luxury Transportation in Petaluma, California. Pure Luxury is his first job in the luxury transportation industry, and he says he can’t imagine working for anyone else.

Bus & Motorcoach News caught up with Taylor to talk to him about why he loves driving a motorcoach, his career highs and lows, and his passion for the business. Read more.